The label of the evil corporation, long pasted on Electronic Arts, The company itself is expected to not like, so it fights a negative public opinion. One of the main guns in this battle is the EA Originals brand, under which the publishing house publishes games from indie developers.
In a conversation with Gamesindustry.BIZ Vice President EA on strategic development Matt Bilby (Matt Bilbey) said: “25 years in EA, And I still struggle with the perception of the public, which believes that we are just a bunch of bad guys. We love to create and play games. Unfortunately, when we make mistakes, the world learns about this due to the size and scale of the company. ".
The last initiative, which in the future should help clear the reputation of the publishing house, was the EA Originals brand. It serves to support creative games from third -party studios – from financing development to advertising and edition.
“As we became more, there was a fear that we had come off new talents, – speaks Bilby. – EA Originals is our opportunity to unite with these talents and their little ideas. ".
According to Bilby, EA Originals was established not only from philanthropic motives. The main part EA either does not at all engage in small projects, or does not make them enough, so she needs to replace the developers missed by projects from the outside.
Recall that earlier under the Sample EA Originals came out A WAY OUT, Unravel And Fe. On the past E3, the publishing house introduced several new indie games, the full announcements of which should soon occur. Details – in this news.
July 3, 2019 in World War Z started an update with an increased level of complexity
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They just do not quite understand what they do not like them so, they have a bunch of magnificent franchises and companies that she simply destroyed. And they all started under her wing very well … At the initial projects they give a green light to the freedom of creativity, then if successful they put their corporate hands into the process more and more, killing their own franchises with their own hands.
You know, in theory I could believe in some separate excerpts of this interview, but this is a complete, unhappy arrogant lies. I am completely sure that no one from the top of EA is playing games, even their own, not to mention competitors’ games. And in vain, because if they played, there would be no questions about why they are a “bunch of bad guys”
“25 years in EA, and I am still struggling with the perception of the public, which believes that we are just a bunch of bad guys. We love to create and play games. Unfortunately, when we make mistakes, the world learns about this due to the size and scale of the company. "
There is no Matti, the problem is not that you are a big company about the punctures of which everyone will immediately find out, the problem is that you have hell.
The last initiative, which in the future should help clear the reputation of the publishing house, was the EA Originals brand. It serves to support creative games from third -party studios – from financing development to advertising and edition.
Everything is like with one company, which in this case has nothing to do with it, but the essence is the same: if you burn one nursery with homeless animals every week, then the salvation of 4 kittens from a tree is a decade-a dick justification and can restore any reputation.
Almost all the players rotted to the "golden core" rotted to one degree or another. It is convenient for valvam to make free games, on which the community itself makes skins and they sell them volvo and get almost all the profit. Paradoxes sculpt a skeleton of strategies, and for successful years they release additional. content for a far from moderate fee and far from always worthwhile. Andrew Wilson once pushed the idea of selling virtual players in football games for Real Madrid, and now, instead of one of the average bipods in the sports department, he is the head of the company, and his idea poisons the whole industry.
And they really do not want to change. Investors and presidents are accustomed to pleasant – that the income is growing steadily from year to year, because for the most part their players came to their senses only when the injection (far from) micallors did not fit into the syringe and began to pour into the eyes. Therefore, several years will be reduced, canceling projects, tightening milking from the remaining idiots, but real changes will come only if a crisis comes. After all, to cut bonuses and salaries, or report that such income will no longer be simply not comprehensible to the mind.
How can you correct your position after closing a bunch of studios, entering Lutboxes and a very poor attitude to your own fans?
Even here he speaks not about the quality of games, but about the quantity. It seems that they already have everything painted in front: “So this is how we should make 100 games for a year the main number” or “The game should be released in a week. It doesn’t matter that she is not yet ready, the main thing is to invest in the deadlines ".
I forgot all the details, but there was recently a great example. It seems that one of the investigations of Jason Schreyer was mentioned when the prototype was shown to the top, they were told: “FIFA generates x billions a year that you can offer us?»That canceled single -singal Star Wars, if I’m not mistaken.
Let them play in the funny and non -optimized Battlefield 5 at least for starters. Maybe in the future they will give Dice more time for development, and not 1.5-2 years as now.
And the developers have long ceased to be, some kind of poverty with any support there, a bunch of sites for self -realization have already been created for them.
I wish them to form and cease to wave the garbage. Once the EA logo was a sign of quality. Let it become so again.
I am completely sure that no one from the top of EA is playing games, even their own, not to mention competitors’ games.
Only you need to fight with the cause, and not with the investigation.
As already written above, the point is not that EA does not make high -quality and interesting games (how it does, and also publishes – for example, my favorite MMO The Secret World), but that each suitable game accounts for one ruined series (or even not one) or even a whole company (rest with the world of Westwood Studios).
This explains why they are so chasing superprofits and premiums – they just need to use the Classh of Clans to Klash